Retail & customer service CV guide

Retail and customer service CVs cover store floor, cashiers, contact centres, and store leadership. Brand career portals usually parse applications through ATS before a hiring manager reads them.

Sales, conversion, units per transaction, CSAT, AHT, till accuracy, team size, or contacts handled. Soft claims without numbers waste the scan. State weekend and evening availability when true — rostered roles filter on it.

Name POS and CRM systems from the job ad only when your experience supports them (Zendesk, Salesforce, brand POS stacks).

Associates and cashiers: availability, till accuracy, product knowledge, peak-hour calm.

CSR / contact centre: channel (phone/chat), CRM, first-contact resolution, QA scores.

Assistant / store manager: team size, labour, coaching, shrink awareness, acting-manager stretches.

"Served customers on a busy floor supporting conversion targets during sale periods; accurate POS and cash handling."

"Handled inbound queues within target AHT while maintaining CSAT above team benchmark; clear CRM notes for escalations."

"Led a team of [N] associates; hit monthly sales and conversion targets; controlled weekly labour within budget."

"Ran evening shifts including cash-up and floor standards; coached new hires on product knowledge and POS."

Long passion statements with no availability, POS, or KPI proof.

Applying to management roles with only associate bullets and no leadership scope.

Listing every soft skill from a JD ("team player", "fast-paced") instead of tools and outcomes.

Using a creative multi-column PDF that brand ATS scramble.

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